BAKER, JOSEPH V. (JOSEPH VAUDREY), 1908-1993.
Joseph Vaudrey Baker papers, 1935-1974

Emory University

Stuart A. Rose Manuscript, Archives, and Rare Book Library

Atlanta, GA 30322

404-727-6887

rose.library@emory.edu

Permanent link: http://pid.emory.edu/ark:/25593/8xz70


Descriptive Summary

Creator: Baker, Joseph V. (Joseph Vaudrey), 1908-1993.
Title: Joseph Vaudrey Baker papers, 1935-1974
Call Number:Manuscript Collection No. 982
Extent: 3.25 linear ft. (7 boxes), 1 bound volume (BV), 9 oversized bound volumes (OBV) and 5 oversized papers (OP)
Abstract:Papers of African American journalist and public relations specialist Joseph Vaudrey Baker, including business records, personal papers and photographs.
Language:Materials entirely in English.

Administrative Information

Restrictions on Access

Special restrictions apply: Due to preservation concerns, OBV 9, Unidentified scrapbook, 1936, is closed to researchers.

Terms Governing Use and Reproduction

All requests subject to limitations noted in departmental policies on reproduction.

Source

Purchase, 2004.

Citation

[after identification of item(s)], Joseph Vaudrey Baker papers, Stuart A. Rose Manuscript, Archives, and Rare Book Library, Emory University.

Processing

Processed by Susan Potts McDonald and Sarah Quigley, 2012.


Collection Description

Biographical Note

Joseph Vaudrey Baker, an African American journalist and public relations specialist, was born August 21, 1908, the youngest of nine children to Reverend Samuel Butler and Mary Guillard Baker in Abbeville, South Carolina. He received his education from Abbeville State Teachers Training School and Temple University where he earned a degree in journalism. Baker married Hazel Powell Strange in 1938.

He worked as a reporter for the Philadelphia Tribune and later became the first Black columnist for the Philadelphia Inquirer. He was director of the Division of Negro Research and Planning with the Pennsylvania State Department of Labor and Industry. He chaired and founded a public relations firm, Joseph V. Baker Associates, advising college presidents and various Fortune 500 companies. He produced several publications including: Brown American, Caravan, On the Track, and Wayfarer. These publications were underwritten by clients such as: Association of American Railroads, Procter and Gamble Corporation, and Chrysler Corporation.

Baker was a member of the Philadelphia NAACP, Philadelphia Press Club, and National Public Relations Society. He was also active with the Y.M.C.A. and the Republican Party. He retired from Joseph V. Baker Associates in the early 1980's. He died at 84 years old in his Germantown, Pennsylvania home on May 7, 1993.

Joseph Vaudrey Baker, an African American journalist and public relations specialist, was born August 21, 1908, the youngest of nine children to Reverend Samuel Butler and Mary Guillard Baker in Abbeville, South Carolina. He received his education from Abbeville State Teachers Training School and Temple University where he earned a degree in journalism. Baker married Hazel Powell Strange in 1938.

He worked as a reporter for the Philadelphia Tribune and later became the first Black columnist for the Philadelphia Inquirer. He was director of the Division of Negro Research and Planning with the Pennsylvania State Department of Labor and Industry. He chaired and founded a public relations firm, Joseph V. Baker Associates, advising college presidents and various Fortune 500 companies. He produced several publications including: Brown American, Caravan, On the Track, and Wayfarer. These publications were underwritten by clients such as: Association of American Railroads, Procter and Gamble Corporation, and Chrysler Corporation.

Baker was a member of the Philadelphia NAACP, Philadelphia Press Club, and National Public Relations Society. He was also active with the Y.M.C.A. and the Republican Party. He retired from Joseph V. Baker Associates in the early 1980's. He died at 84 years old in his Germantown, Pennsylvania home on May 7, 1993.

Scope and Content Note

The collection consists of the papers of Joseph Vaudrey Baker from 1935-1974, including business records, personal papers and photographs. Business records include correspondence, financial records, and administrative records relating to Joseph V. Baker Associates and the publication of Brown American, Caravan, On the Track, and Wayfarer. Personal papers include, primarily, scrapbooks, with a small amount of other material such as awards. Also present is printed material collected by Baker and one notable pamphlet written by Baker, "A Primer for Race Relations." Finally, photographs in the collection were used for publication in Baker's periodicals. They include images of notable African Americans, African American employees of American corporations, as well as universities, churches, and other organizations and places.

Arrangement Note

Organized into 2 series: (1) Business records and personal papers and (2) Photographs.


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Description of Series

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