COCA-COLA COMPANY.
Coca-Cola collection
> Advertising and public relations

Series 2
Advertising and public relations
Box 6

Box Folder Content
6 1 History of advertising, 1959, 1967-1969, no date
6 2 Article: "Philosophy of Coca-Cola Advertising," 1952
6 3 Printed material: "the bottle...the carton...the cooler...,"1959
OP1 2 Photograph: Cola-Cola sign on Margaret Mitchell Square: Reprint from Holiday, 1961
Emory University Students' Research Papers on Coca-Cola Advertising
6 4 1973
6 5 1974
6 6 1975
6 7 1979-1980
6 8 1984
Campaigns
6 9 Flower-arranging and entertaining, 1940, 1942, 1969
6 10 "Operation Arden," 1973
6 11 Christmas: Peanuts special, 1966
6 12 Christmas: Santa Claus, 1979, 1985, no date
6 13 Cola wars, 1979-1981
6 14 "Coke Is It," 1982
6 15 Printed advertisements, 1907, 1973-1974, 1986
Other Materials
6 16 Personnel: John F. Bergin, 1982
6 17 Miscellaneous: Archives speech by Wilbur G. Kurtz, Jr., 1969
6 18 Clippings and other printed material, 1972, 1973,1976, 1987, undated
6 19 Trademark protection: Printed material, no date
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