PENDERGRAST, MARK.
Mark Pendergrast research files
> For God Country and Coca-Cola research files

Collection Stored Off-Site

All or portions of this collection are housed off-site. Materials can still be requested but researchers should expect a delay of up to two business days for retrieval.

Series 1
For God, Country, and Coca-Cola research files
Boxes 1-49, 71-72, and 88-89

Scope and Content Note

The series consists of research files for the book For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company that Makes It, as well as drafts of each edition of the book. There are also a significant number of audio interviews.

Arrangement Note

Arranged by type of research file.

Deceased people files
Box Folder Content
1 1 Alger, Horatio
1 2 Allen, Martha
1 3 Anderson, Clifford L.
1 4 Arbuckle, Fatty
1 5 Austin, J. Paul
1 6 Brown, Diva
1 7 Bryant, Anita
1 8 Candler, Howard
1 9 Candler, Warren
1 10 Charles, Ray
1 11 Cobb, Ty
1 12 Cody, Buffalo Bill
1 13 Crawford, Joan
1 14 Dobbs, Sam
1 15 Duckworth
1 16 Edison, Thomas
1 17 Eisenhower, Dwight David
1 18 Farley, James A.
1 19 Fattig, P. W.
1 20 Fowle, Seth
1 21 Freud, Sigmund
2 1 Gager, Curt
2 2 George, Walter
2 3 Gilbert, Price Sr.
2 4 Gresham, Dick
2 5 Griffith, D.W.
2 6 Guth, Charles
2 7 Harrold, Frank
2 8 Hartsfield, William B.
2 9 Hayes, Ralph
2 10 Hirsch, Harold
2 11 Hollingsworth, Harry
2 12 Horsey, Ham
2 13 Jacobs, Joseph
2 14 Jones, Harrison
2 15 Jones, Sam
2 16 Keith, Max
2 17 Lee, Archie
2 18 Louis, Joe
2 19 Mack, Walter
2 20 Marianni, Angelo
3 1 Martin, Harold
3 2 Massengale, St. Elmo
3 3 Mayfield, J.C. et al
2 4 Pope Leo XIII
3 5 Robinson, Bill
3 6 Robinson, Frank
3 7 Sibley, John
3 8 Smith, Luke
3 9 Steele, Al
3 10 Stoddard, Cecil
3 11 Stubbs, Roy D.
3 12 Talley, Lee
3 13 Thomas, Ben
3 14 Twain, Mark
3 15 Walker, Woolfolk
3 16 Watson, Tom
3 17 White, Harry Dexter
3 18 White, W. A.
3 19 Whitehead, Joseph B.
3 20 Woodruff, Ernest
3 21 Woodruff, Robert W.
3 22 Zhukov, Georgi K.
Audio recordings
AV2 - Avery, J. Arch, Jr., July 29, 1989 [Transcript available]
AV1 - Ayoub, Sam, April 1, 1991, February 7, 1992 (part 1) [Transcript available]
AV1 - Ayoub, Sam, April 1, 1991, February 7, 1992 (part 2) [Transcript available]
AV1 - Ayoub, Sam, April 1, 1991, February 7, 1992 (part 3) [Transcript available]
AV1 - Beach, John, July 11, 1989 (part 1) [Transcript available]
AV2 - Beach, John, July 11, 1989 (part 2) [Transcript available]
AV - Beach, Mae, July 12, 1989 (part 1) [Transcript available]
AV1 - Beach, Mae, July 12, 1989 (part 2) [Transcript available]
AV1 - Beach, Mae, July 12, 1989 (part 3) [Transcript available]
AV1 - Bledel, Enrique E., April 18 and May 21, 1991 (part 1) [Transcript available]
AV1 - Bledel, Enrique E., April 18 and May 21, 1991 (part 2) [Transcript available]
AV1 - Bottoms, Charles, April 2 and November 15, 1991; February 7 and April 23, 1992 (part 1) [Transcript available]
AV1 - Bottoms, Charles, April 2 and November 15, 1991; February 7 and April 23, 1992 (part 2) [Transcript available]
AV2 - Bottoms, Charles, April 2 and November 15, 1991; February 7 and April 23, 1992 (part 3) [Transcript available]
AV2 - Bottoms, Charles, April 2 and November 15, 1991; February 7 and April 23, 1992 (part 4) [Transcript available]
AV1 - Bottoms, Charles, April 2 and November 15, 1991; February 7 and April 23, 1992 (part 5) [Transcript available]
AV1 - Bottoms, Charles, April 2 and November 15, 1991; February 7 and April 23, 1992 (part 6) [Transcript available]
AV1- - Cooper, Ralph, May 28, 1991 (part 1) [Transcript available]
AV1 - Cooper, Ralph, May 28, 1991 (part 2) [Transcript available]
AV1 - Curtis, Carlton, March 25, May 21, and November 15, 1991 (part 1) [Transcript available]
AV1 - Curtis, Carlton, March 25, May 21, and November 15, 1991 (part 2) [Transcript available]
AV1 - Davis, Ovid, March 21, 1991 (part 1) [Transcript available]
AV1 - Davis, Ovid, March 21, 1991 (part 2) [Transcript available]
AV1- - Davis, Ovid, March 21, 1991 (part 3) [Transcript available]
AV1 - DeLoach, Cartha D. (Deke), July 16, 1989 (part 1) [Transcript available]
AV1 - DeLoach, Cartha D. (Deke), July 16, 1989 (part 2) [Transcript available]
AV1 - Downey, Sean Morton, March 30, 1991 (part 1) [Transcript available]
AV1 - Downey, Sean Morton, March 30, 1991 (part 2) [Transcript available]
AV1 - Downing, George, July 27, 1989 (part 1) [Transcript available] [Emory: b7935]
AV1 - Downing, George, July 27, 1989 (part 2) [Transcript available]
AV1 - Downing, George, July 27, 1989 (part 3) [Transcript available]
AV1 - Downing, George, July 27, 1989 (part 4) [Transcript available]
AV1 - Duttera, Maurice, July 28, 1989 (part 1) [Transcript available]
AV1 - Duttera, Maurice, July 28, 1989 (part 2) [Transcript available]
AV1 - Dyson, Brian, June 4, 1991 (part 1) [Transcript available]
AV1 - Dyson, Brian, June 4, 1991 (part 2) [Transcript available]
AV1 - Elliott, Charles, April 6, 1991 (part 1) [Transcript available]
AV1 - Elliott, Charles, April 6, 1991 (part 2) [Transcript available]
AV1 - Garrett, Franklin, July 13, 1989 (part 1) [Transcript available]
AV1 - Garrett, Franklin, July 13, 1989 (part 2) [Transcript available]
AV1 - Goizueta, Roberto, June 4, 1991 (part 1) [Transcript available]
AV1 - Goizueta, Roberto, June 4, 1991 (part 2) [Transcript available]
AV1 - Gordon, Vera, March 15, 1991 [Transcript available]
AV1 - Gregg, Lew, undated
AV2 - Gregg, Lew, December 9, 1989 (part 1) [Transcript available]
AV2 - Gregg, Lew, December 9, 1989 (part 2) [Transcript available]
AV1 - Gregg, Lew, December 9, 1989 (part 3) [Transcript available]
AV1 - Halle, Claus, March 13 and 19, December 15, 1991 (part 1) [Transcript available]
AV1 - Halle, Claus, March 13 and 19, December 15, 1991 (part 2) [Transcript available]
AV1 - Halle, Claus, March 13 and 19, December 15, 1991 (part 3) [Transcript available]
AV1 - Halle, Claus, March 13 and 19, December 15, 1991 (part 4) [Transcript available]
AV1 - Halle, Claus, March 13 and 19, December 15, 1991 (part 5) [Transcript available]
AV1 - Halle, Claus, March 13 and 19, December 15, 1991 (part 6) [Transcript available]
AV2 - Hamby, Garth, May 20, 1991 (part 1)
AV2 - Hamby, Garth, May 20, 1991 (part 2)
AV1 - Harrison, Nat, April 16, 1991 (part 1) [Transcript available]
AV1 - Harrison, Nat, April 16, 1991 (part 2) [Transcript available]
AV1 - Herbert, Ira, April 29, 1991 [Transcript available]
AV1 - Hilgers, Alfons, April 28, 1991 (part 1) [Transcript available]
AV1 - Hilgers, Alfons, April 28, 1991 (part 2) [Transcript available]
AV1 - Hodgson, Morton, March 15, September 30, October 9, 1991; February 12, 1992 (part 1) [Transcript available]
AV1 - Hodgson, Morton, March 15, September 30, October 9, 1991; February 12, 1992 (part 2) [Transcript available]
AV1 - Hodgson, Morton, March 15, September 30, October 9, 1991; February 12, 1992 (part 3) [Transcript available]
AV1 - Hodgson, Morton, March 15, September 30, October 9, 1991; February 12, 1992 (part 4) [Transcript available]
AV1 - Hunter, John, May 29, 1991 [Transcript available]
AV1 - Isdell, E. Neville, May 1, 1991 (part 1)
AV2 - Isdell, E. Neville, May 1, 1991 (part 2) [Transcript available]
AV2 - Isdell, E. Neville, May 1, 1991 (part 3) [Transcript available]
AV1 - Ivester, M. Douglas, May 21, 1991 [Transcript available]
AV1 - Johnson, William T. (Tut), July 12, 1989 (part 1) [Transcript available]
AV1 - Johnson, William T. (Tut), July 12, 1989 (part 2) [Transcript available]
AV1 - Johnson, William T. (Tut), July 12, 1989 (part 3) [Transcript available]
AV1 - Jones, Joseph W., August 1, 1991; May 2, 1991; January 7 and 27, 1992 (part 1) [Transcript available]
AV1 - Jones, Joseph W., August 1, 1991; May 2, 1991; January 7 and 27, 1992 (part 2) [Transcript available]
AV1 - Jones, Joseph W., August 1, 1991; May 2, 1991; January 7 and 27, 1992 (part 3) [Transcript available]
AV1 - Jones, Joseph W., August 1, 1991; May 2, 1991; January 7 and 27, 1992 (part 4) [Transcript available]
AV1 - Keough, Donald, May 16, 1991 (part 1) [Transcript available]
AV1 - Keough, Donald, May 16, 1991 (part 2) [Transcript available]
AV2 - Key, Bill, July 12, 1991 (part 1) [Transcript available]
AV2 - Key, Bill, July 12, 1991 (part 2) [Transcript available]
AV2 - Key, Bill, July 12, 1991 (part 3) [Transcript available]
AV1 - Knox, John, July 16, 1989 (part 1) [Transcript available]
AV1 - Knox, John, July 16, 1989 (part 2) [Transcript available]
AV2 - Knox, John, July 16, 1989 (part 3) [Transcript available]
AV2 - Kurtz, Wilbur, July 29, 1989 (part 1) [Transcript available]
AV2 - Kurtz, Wilbur, July 29, 1989 (part 2) [Transcript available]
AV2 - Kurtz, Wilbur, July 29, 1989 (part 3) [Transcript available]
AV2 - Kurtz, Wilbur, July 29, 1989 (part 4) [Transcript available]
AV2 - Lunsford, Julius, March 21, 1991 (part 1) [Transcript available]
AV2 - Lunsford, Julius, March 21, 1991 (part 2) [Transcript available]
AV1 - Nicholson, H. Burke, July 6, 1989 and March 27, 1991 (part 1) [Transcript available]
AV1 - Nicholson, H. Burke, July 6, 1989 and March 27, 1991 (part 2) [Transcript available]
AV2 - Nicholson, H. Burke, July 6, 1989 and March 27, 1991 (part 3) [Transcript available]
AV2 - Nicholson, H. Burke, July 6, 1989 and March 27, 1991 (part 4) [Transcript available]
AV2 - Nicholson, H. Burke, July 6, 1989 and March 27, 1991 (part 5) [Transcript available]
AV2 Nicholson, H. Burke, July 6, 1989 and March 27, 1991 (part 6) [Transcript available]
AV2 Nicholson, H. Burke, July 6, 1989 and March 27, 1991 (part 7) [Transcript available]
AV2 Oppenhoff, Walter, April 20, 1991 (part 1) [Transcript available]
AV2 Oppenhoff, Walter, April 20, 1991 (part 2) [Transcript available]
AV2 Patterson, Gene, April 14, 1989 [Transcript available]
AV2 Pelletier, Bert, August 20, 1989 (part 1)
AV2 - Pelletier, Bert, August 20, 1989 (part 2)
AV2 - Pendergrast, Ambrose [Brodie], no date (part 1)
AV2 - Pendergrast, Ambrose [Brodie], no date (part 2)
AV2 - Schifilliti, Charles and Lillian, July 1, 1989 (part 1) [Transcript available]
AV2 - Schifilliti, Charles and Lillian, July 1, 1989 (part 2) [Transcript available]
AV2 - Schmeling, Max, May 2, 1991 [Transcript available]
AV2 - Schmidt, Bill and Jan, April 10, 1991 and March 5, 1992 (part 1) [Transcript available]
AV2 - Schmidt, Bill and Jan, April 10, 1991 and March 5, 1992 (part 2) [Transcript available]
AV2 - Schmidt, Bill and Jan, April 10, 1991 and March 5, 1992 (part 3) [Transcript available]
AV2 - Schmidt, Bill and Jan, April 10, 1991 and March 5, 1992 (part 4) [Transcript available]
AV2 - Sharpe, Bill, March 28, 1991 (part 1) [Transcript available]
AV2 - Sharpe, Bill, March 28, 1991 (part 2) [Transcript available]
AV2 - Sisler, Don, August 2, 1989, February 11, 1991 (part 1) [Partial Transcript available]
AV2 - Sisler, Don, August 2, 1989, February 11, 1991 (part 2) [Partial Transcript available]
AV2 - Sisler, Don, August 2, 1989, February 11, 1991 (part 3) [Partial Transcript available]
AV2 - Smit, Jacobus H., April 16, 1991 (part 1) [Transcript available]
AV2 - Smit, Jacobus H., April 16, 1991 (part 2) [Transcript available]
AV2 - Solms, William O., April 5, 1991 (part 1) [Transcript available]
AV2 - Solms, William O., April 5, 1991 (part 2) [Transcript available]
AV2 - Ware, Carl, May 7, 1991 [Transcript available]
AV1 - Wimberly, James W., July 18, 1989 [Transcript available]
AV2 - Yeomans, Jasper, March 24, 1991 (part 1) [Transcript available]
AV2 - Yeomans, Jasper, March 24, 1991 (part 2) [Transcript available]
AV2 - Zarubica, Mladin, January 7, 1990 (part 1) [Transcript available]
AV2 - Zarubica, Mladin, January 7, 1990 (part 2) [Transcript available]
AV2 - Coca Cola Fountain Favorites (part 1)
AV2 - Coca Cola Fountain Favorites (part 2)
AV2 - 1979 Great Get Together (part 1)
AV2 - 1979 Great Get Together (part 2)
AV2 - 1979 Great Get Together (part 3); 1984 Enterprises
AV2 - 1986 Centennial, 1990 Fountain; BBC show
Interview notes and transcripts
4 1 Allen, Ivan
4 2 Avary, Arch [Audio recording available]
4 3 Ayoub, Sam [Audio recording available]
4 4 Backer, Bill
4 5 Bailey, Cal
4 6 Barbee, Randy
4 7 Beach, Mae and John [Audio recording available]
4 8 Bergin, John
4 9 Bledel, Enrique [Audio recording available]
4 10 Bondurant, Emmet
4 11 Bottoms, Charlie [Audio recording available]
4 12 Bowen, William
4 13 Brewer, Sebert
4 14 Brinton, John
4 15 Broadwater, Bob
4 16 Buffet, Warren
4 17 Cain, Hamilton
4 18 Campbell, Thomas L.
4 19 Carter, Jimmy
4 20 Clark, Clisby
4 21 Conroy, Leo
4 22 Cooper, Ralph [Audio recording available]
4 23 Cosby, Bill
4 24 Curtis, Carlton [Audio recording available]
5 1 Davis, Brant
5 2 Davis, Ovid [Audio recording available]
5 3 Deloach, Deke [Audio recording available]
5 4 Dickey, James
5 5 Downey, Sean Morton Jr. [Audio recording available]
5 6 Downing, George [Audio recording available]
5 7 Duncan, Charles
5 8 Duttera, Maurice [Audio recording available]
5 9 Dyson, Brian [Audio recording available]
5 10 Effinger, Bill
5 11 Elliott, Charles [Audio recording available]
5 12 Ellis, Martha
5 13 Ferguson, Authur
5 14 Fine, Gary
5 15 Finster, Howard
5 16 Fulbright, J.W.
5 17 Garrett, Franklin [Audio recording available]
5 18 Gartland, Sr. Dorothy
5 19 Gilliatt, Neil
5 20 Gillin, John
5 21 Goizueta, Roberto [Audio recording available]
5 22 Gordon, Vera [Audio recording available]
5 23 Greene, Bob
6 1 Gregg, Lew [Audio recording available]
6 2 Gregory, Arthur
6 3 Gresham, Mary
6 4 Grier, Phil
6 5 Halle, Claus [Audio recording available]
6 6 Halpern, Dick
6 7 Harrison, Nat [Audio recording available]
6 8 Herbert, Ike [Audio recording available]
6 9 Hester, Bob
6 10 Hilgers, Alfons [Audio recording available]
6 11 Hillman, Murray
6 12 Hodgson, Morton [Audio recording available]
6 13 Honeycutt, Edith
6 14 Hunter, Floyd
6 15 Hunter, John [Audio recording available]
6 16 Imlay, Gerry
6 17 Isdell, Neville [Audio recording available]
6 18 Ivestor, Doug [Audio recording available]
6 19 Jacobson, Michael
7 1 Johnson, William T. (Tut) [Audio recording available]
7 2 Johnson, Weldon
7 3 Jones, Boisfeuillet
7 4 Jones, Joseph W. [Audio recording available]
7 5 Kahn, E.J.
7 6 Keith, Max
7 7 Kendall, Don
7 8 Keough, Don [Audio recording available]
7 9 Key, Bill [Audio recording available]
7 10 King, Dudley
7 11 Knox, John [Audio recording available]
7 12 Kurtz, Wilbur [Audio recording available]
7 13 Law, Tom
7 14 Lesko, Paul
7 15 Lauck, Dan
7 16 Lindsey, Robert
7 17 Lunch Conversations
7 18 Lunsford, Julius [Audio recording available]
7 19 Mackey, Bill
7 20 McLennan, Alex
7 21 McMullen, Mike
7 22 Meyers, Jesse
7 23 Mooney, Phil
7 24 Moreira, Marco
7 25 Mosconi, Roger
8 1 Moulder, Virginia
8 2 Murphy, Vince
8 3 Nau, Dianne Smith
8 4 Nicholson, Burke [Audio recording available]
8 5 Nixon, Richard
8 6 Oliver, Bob
8 7 Oliver, Tom
8 9 O'Malley, Pat
8 10 O'Neal, Charles
8 11 Oppenhoff, Walter [Audio recording available]
8 12 Patterson, Gene [Audio recording available]
8 13 Peck, Jim
8 14 Pendergrast, Ambrose [Audio recording available]
8 15 Putter, Klaus
8 16 Ruwoldt, Jim
8 17 Sams, Ferrol
8 18 Schifilitti, Charlie and Lillian [Audio recording available]
8 19 Schmeling, Max [Audio recording available]
8 20 Schmidt, Bill and Jan [Audio recording available]
8 21 Schulman, Ken
9 22 Schwab, Robby
9 23 Schwartz, Tony
9 24 Schy, Robert
9 25 Sealey, Peter
9 26 Seltzer, Scott
9 27 Sharpe, Bill [Audio recording available]
9 28 Sherman, Ernestine
9 29 Shubert, Gus
9 30 Sibley, Jimmy
9 31 Simms, Ben
9 32 Sims, Claire
9 33 Singleton, George
9 34 Sisk, Bob
9 35 Sisler, Don [Audio recording available]
9 36 Smit, Jacobus H. [Audio recording available]
9 37 Solms, Bill [Audio recording available]
9 38 Spalding, Hughes
9 39 Stephens, C. Preston
9 40 Stout, Roy
9 41 Tarver, Jack
9 42 Teasley, Harry
9 43 Thomas, Bernie
9 44 Thompson, Thom
9 45 Troutman, Lois
9 46 Turner, Bill
9 47 Van Loan, Bill
9 48 Vorkapich, Ed
9 49 Ware, Carl [Audio recording available]
9 50 Weil, Andrew
9 51 Weltner, Charles
9 52 Wilder, Billy
9 53 Williams, Jimmy
9 54 Wilson, Ian
9 55 Wimberley, Jim [Audio recording available]
9 56 Yeomans, Jasper [Audio recording available]
9 57 Zarubica, Mladin [Audio recording available]
Coca-Cola-Early history
10 1 Advertisting - general background articles on advertising
10 2 Atlanta - articles and photocopies from books on history of Atlanta
10 3 B.B.B - Blood Balm Co.? Copy of law case
10 4 Asa Candler - articles, letters, photocopies from Asa Candler Papers (Emory?), newspaper and magazine articles on or by Asa Candler
10 5 Cardui - newspaper and magazine articles on health tonic.
10 6 Chain of Title - articles, journals ("Cola Call"), and photocopies about Coca-Cola Co.'s right to its title, and the history of that title.
11 1 Coca Heola (?) - medical and historical articles on Coca plant
11 2 Cocaine - medical, legal, historical, etc. articles on cocaine
12 1 Controversy-early - newspaper and journal articles on Coca-Cola and health.
12 2 Drugs - early - articles, scholarly and medical on drugs in general
12 3 Druggists - "Devils, Drugs, and Doctors," print out of a radio talk (1931)
12 4 Dun, R.G. - photocopied materials from the R.G. Dun collection at Harvard
12 5 Early advertising. - articles, etc. on the general history of advertising
12 6 Early history - articles, and photocopied extracts from books on American history and Coca-Cola history in particular
13 1 Early Bottler - typed notes, letters, pamphlets, articles on the earliest Coca-Cola bottler
13 2 Formula-ingredients - articles, scholarly papers, and a typed chronology
13 3 Labels-early - a copy of the Coca-Cola newsletter Cola Call
13 4 Money-early - photocopy from Century magazine 1888.
13 5 Moxie et al. - articles and letters to Pendergrast
13 6 Newspapers-early - photocopies of old newspaper articles on Coca-Cola, etc. (approximately turn of the century); hand-written list of newspaper sources.
13 7 Patent medicines - articles
14 1 Pemberton - articles, letters, and lists on or by Dr. John Pemberton
14 2 Thomsonian, etc. - articles, papers, lists, photocopies mostly from the Pemberton archives.
14 3 Temperance/Prohibition - articles, photocopies of legal codes on prohibition.
14 4 Wiley - articles, photocopies, papers on or by Harvey W. Wiley
15 1 A miscellaneous collection of materials, including articles on the history of Coca-Cola, Coca-Cola advertising, Coca-Cola abroad; letters to Pendergrast; and copies of book cover samples for Pendergrast's book.
16 1 Kahn notes on interviews with various individuals
16 2 T.O. Digest from 1940s
16 3 Typed interviews with: Ward Wells, Paul Bacon, Paul Madden, Edgar D. Lyon
16 4 Various photocopied articles and information on Coca-Cola during World War II from Coca-Cola Co.
17 1 Robert W. Woodruff - D. Eisenhower correspondence, and D. Eisenhower correspondence with others from the World War II through the 1950s
Subject files
18 1 Abuse - newspaper article
18 2 Addiction - photocopy of dictionary definition
18 3 Airlines - publications on airlines
18 4 Allied Brands - collection of articles on Allied Brands.
18 5 Alzheimer's - publications, typed interviews, pamphlets, medical information on Alzheimer's
18 6 Animals - letter about coke, mentions its affect on horses
18 7 Annual meetings - article on
18 8 Anthro-Mintz - newspaper and magazine articles, scholarly articles on culture, and letters
18 9 Arab Boycott - articles on
18 10 Arden - article and information on "project Arden"
18 11 Beverage Digest - collection of newsletters from Beverage Digest
18 12 Bibliography - lists, letters
18 13 Biography - photocopies of histories of Atlanta and her "famous men"
18 14 Blacks - articles about African-Americans, newsletter about African-Americans and the Coca-Cola Company
18 15 Board of Directors - articles on Coca-Cola's Board of Directors.
19 1 Bottlers Association - newsletter: The Bottling Line
19 2 Bottlers - articles, newsletters, papers on bottling Coca-Cola
19 3 Bottle deposits - article
19 4 Brands - scholarly articles on brands
19 5 BreakMate - article
19 6 Businessmen - photocopy of a biographical dictionary of American businessmen
19 7 Caffeine - articles on caffeine
19 8 Cans - articles and photocopies of Congressional hearings on aluminum cans
19 9 Carrillon - articles and advertising about "Carillon"
19 10 Coca-Cola Advert - historical Coca-Cola advertising
19 11 Coca-Cola Collectors - articles, advertising of auctions of Coca-Cola artifacts for collectors
20 1 Coca-Cola Export - articles on exports
20 2 Gum - article, newsletter, and letters about chewing gum and Coca-Cola
20 3 Coca-Cola in Song - articles on songs about Coca-Cola
20 4 Coca-Cola International - articles on Coca-Cola International
20 5 Coca-Cola Movies - a script of
20 6 Coca-Cola in Movies - articles on Coca-Cola in movies
20 7 Coca-Cola Museum - articles, advertising, brochures on Coca-Cola museum
20 8 Coca-Cola Script - a copy of the Cola Call newsletter
21 1 Coca-Cola Enterprises - general information on Coca-Cola Enterprises; newspaper articles; annual reports
21 2 Coca-Cola Overseas - photocopies of Coca-Cola Overseas, 1950-1960 Coca-Cola Overseas, 1950-1960
21 3 Coca-Cola Spies - typed notes on Allen Greenberg; photocopied articles on subject of spies.
21 4 Coca-Cola Stock - articles; Coca-Cola shareholder's reports.
21 5 Celebrities - articles on using stars for advertising
21 6 Chewing Gum - articles, letters, and copies of patents relating to Coca-Cola Co. and chewing gum (1920's-1930's).
21 7 Chero Cola - articles and letters on "Chero Cola"
21 8 Coffee - health reports and news articles on coffee drinking.
21 9 Coke Homes - two articles: "Nine Homes of Coke" and "Coca-Cola magnate's home rich in detail".
21 10 Columbia Pictures - articles on Coca-Cola Co. and its relationship to Columbia Pictures.
21 11 Communism - attitudes towards Communism in relation to Coca-Cola
21 12 Comparative Advertising - newspaper articles on subject, etc.
21 13 Consumption - an article on a man who drank fifty cokes a day.
21 14 Cooking etc. - social history articles on general topic of cooking; and articles specifically concerning Coca-Cola.
21 15 Correspondence - letters to Pendergrast from a number of correspondents.
21 16 Counter-trade, barter, USSR" - two articles on Asian and Soviet trade.
21 17 Cover Girl - Coca-Cola cover girl articles and photocopies, and one letter from an ex-cover girl.
21 18 Cow-Tipping - Articles referring to Pepsi-Cola's characterization of Coca-Cola's Atlanta location as home of "grits" and "cow-tippers".
21 19 Cyclamates - articles on cyclamates in Coca-Cola and Diet Coca-Cola.
21 20 Desert Storm - articles and examples of how Coca-Cola appeared in context of Gulf War.
21 21 Diet Coke - news releases; internal reports; and articles on Diet Coke.
22 1 Disney - the Coca-Cola-Disney marketing contract press release.
22 2 Dyslexia - Information brochure on dyslexia.
22 3 Emory - letters from Woodruff Library at Emory University; information on the University; photocopied material from Emory.
22 4 Environment - Beverage Reports on environmental issues relating to soft drink industry; photocopies of articles on subject.
22 5 Fanta - history of Fanta, QandA articles on Fanta, and newsletters.
22 6 FDA - letter, reports and consumer reports on Coke from Food and Drug Administration Dept.
22 7 F.S. - financial reports, market reports, stock reports, and letters.
22 8 Foreign Ingredients - official "National Soft Drink Association" reports about product liability.
22 9 Fountain vs. Bottle - newspaper articles on issue.
22 10 Franchises - articles on franchise issues.
22 11 Freedom of Information - guidebook for citizens on how to enact the freedom of information act; article on issue.
22 12 FTC - hearings of Congressional subcommittees, findings, and articles
22 13 Funding Exchange - letter from Pendergrast's mother to Pendergrast about philanthropy, particularly funding exchanges; report from one such exchange: "F E Endaum Campaign, The Final Year".
22 14 Gallons - photocopy of Grand Consolidated report on gallon sales.
22 15 Gee Whiz - fabulous facts print-out.
23 1 Good Will - Coca-Cola guide to trademarks; article on words and phrases; trademark law.
23 2 Handwriting Expert - Resume and qualifications of one handwriting expert; examples of handwriting of Coca-Cola managers; correspondence of Pendergrast and an expert.
23 3 HFCS - letter, memo, magazine article, on 1975 Congressional hearing on sugar.
23 4 Hill Top commercial - Associated press release; newspaper articles on commercial.
23 5 Hobbleskirt Bottle 1915 - Cola Call, 1985; articles; interview on hobbleskirt bottle
23 6 Hotline - Consumer hotline articles and consumer reports.
23 7 How To - article on how to pour Coke from fountain.
23 8 Ideas - memorandum from Coca-Cola executive office.
23 9 Illustrations - photocopies of Coca-Cola illustrations; list of advertising copies in Coca-Cola archives.
23 10 Imitators - letters, memoirs, articles on Coca-Cola 's "Double"
23 11 Inflation - consumer price index, 1890-1990
23 12 Infringement - of trademark law: a law article, newspaper articles.
23 13 Ingredients - Safety" - reports, Congressional hearings, articles.
23 14 International Union of Food and Allied Workers Association, letters, bulletins, and reports.
23 15 King and Spalding - History of King and Spalding (Coca-Cola bottler's law firm,) and history of Spalding family.
23 16 Labs Traveling - Food Engineering article on mobile lab, 1952.
23 17 Licensing - newspaper and magazine articles on licensing.
23 18 Look Homeward Angel - photocopied excerpt from Thomas Wolfe's novel.
23 19 L.A. Bottling - article on history of bottling; letter.
23 20 McCann - Information on McCann-Erikson Advertising Co.
23 21 McDonalds - Business Week and Life articles on McDonalds. Life articles on McDonalds.
23 22 Magician - articles on magician
23 23 Marriott
23 24 Mellow Yellow - article on Mello marketing.
23 25 Migrants - articles on migrant workers generally and in relation to Coca-Cola specifically.
24 1 Morning Coke - articles
24 2 Naughty Ads
24 3 Nestle - articles
24 4 New Coke - articles, letters, and papers
24 5 New York Worlds Fair (1940) - folder with information on the Worlds Fair and Coca-Cola 's involvement.
24 6 Nutrition - articles
24 7 Odd Delivery - article about Coca-Cola being delivered along the Amazon by donkeys
24 8 Olympics - articles
24 9 One-Two-Three - an article on, and synopsis of, the Billy Wilder film featuring Coca-Cola
24 10 Parent Bottlers - a business notice in New York Times, and a photocopy of a map
24 11 Pedantry - a copy of a lecture, letters, Coca-Cola Co. memorandum, and list of advertising tips.
24 12 Early Pepsi - articles, letters on early history of Pepsi
25 1 Pepsi 1940-1970 - articles, papers, letters
25 2 Personnel Changes - articles
25 3 Philanthropy - articles, report from Lyndhurst Foundation, 1989; letters
25 4 Pre-Mix - a copy of a statement about pre-mix syrup, and a copy of a court statement
25 5 Red - article about the color red.
25 6 Religion - articles
25 7 Santa Claus - biography, articles
25 8 Six-Pack - history of, from the Coca Cola Call
25 9 Rumor - articles on rumors concerning Coca-Cola in particular, and in general
25 10 Schools - articles on Coca-Cola on campus
25 11 Sex - articles on `oral excitation'
25 12 Sizer Files - letters
25 13 Smithsonian - materials on Museum of National History; list of names
25 14 Soda Fountains - articles on the history of soda fountains in American life
26 1 Space, outer - Coke in space
26 2 Sports - Coca-Cola in
26 3 Statue of Liberty - article on history of the Statue
26 4 Subliminal Advertising - articles
26 5 Supreme Court - photocopies of Supreme Court decisions
26 6 Sugar - articles
26 7 Surveys - published in newspapers and magazines
26 8 Taste test - interviews, articles
26 9 Taxation - articles, letters, Coca-Cola papers on taxes
26 10 Thomas Co. - letters, memorandums, statistics, figures
26 11 Trust Co. - published committee hearings, letter, pamphlet
26 12 Uncle Remus - articles
26 13 Unions - microfiche copy articles
26 14 Vietnam War - Financial Times article
26 15 Water - articles
Coca-Cola court cases
27 1 Early court cases, 1888-1924
27 2 Henry A. Rucker vs. Coca-Cola Company 1902
27 3 USA vs Forty barrels and twenty kegs of Coca-Cola, 1911
27 4 USA vs Forty barrels and twenty kegs of Coca-Cola, 1911
27 5 USA vs Forty barrels and twenty kegs of Coca-Cola, 1911
28 1 USA vs Forty barrels and twenty kegs of Coca-Cola, 1911
28 2 USA vs Forty barrels and twenty kegs of Coca-Cola, 1911
28 3 Coca-Cola Company vs. Chero-Cola Company, 1917
28 4 Coca-Cola Company vs Koke Company, 1918
28 5 Coca-Cola Bottling Company vs Coca-Cola Company, Fulton Superior Court, 1920
29 1 Coca-Cola Bottling Company vs Coca-Cola Company, Fulton Superior Court, 1920
29 2 Coca-Cola Bottling Company vs Coca-Cola Company, Fulton Superior Court, 1920
29 3 Coca-Cola Bottling Company vs Coca-Cola Company, U.S. District Court of Delaware, 1920
29 4 Coca-Cola Bottling Company vs Coca-Cola Company, U.S. District Court of Delaware, 1920
29 5 Coca-Cola Bottling Company vs Coca-Cola Company, U.S. District Court of Delaware, 1920
30 1 E.L. Husting Co. vs. Western Coca-Cola Bottling and Coca-Cola Company, 1931
30 2 Pepsi-Cola vs Coca-Cola Company, 1938
30 3 Coca-Cola Company vs Dixie Cola, 1940
30 4 Cleo Syrup vs Coca-Cola Company, 1943
30 5 Chicago Dr. Pepper Bottling Company vs. Coca-Cola Company, 1951
30 6 Coca-Cola Bottling of Minnesota vs Coca-Cola Company, 1957
30 7 Coca-Cola Company vs. Clay, 1963
30 8 Coca-Cola Company vs The Marschalk Company, 1971
30 9 Diet Coke, 1982
30 10 Coca-Cola Bottling Company Shreveport vs. Coca-Cola Company, 1983
30 11 Coca-Cola Bottling Company Shreveport vs. Coca-Cola Company, 1983
31 1 Coca-Cola Bottling Company Shreveport vs. Coca-Cola Company, 1983
31 2 Coca-Cola Bottling Company Shreveport vs. Coca-Cola Company, 1983
31 3 Coca-Cola Bottling Company Elizabethtown vs. Coca-Cola Company, 1983
31 4 Anti-trust cases
32 1 Coca-Cola opinions - summery
32 2 The Coca-Cola Company Opinions, Orders, Injunctions, and Decrees relating to Unfair Competition and Infringement of Trade-Mark, 1923
32 3 The Coca-Cola Company Opinions, Orders, Injunctions, and Decrees relating to Unfair Competition and Infringement of Trade-Mark, Vol. 2, 1939
32 4 The Coca-Cola Company Opinions, Orders, Injunctions, and Decrees relating to Unfair Competition and Infringement of Trade-Mark, Vol. 3, 1939
32 5 Lawsuits - general articles
32 6 Pendergrast correspondence concerning lawsuits
Printed research materials
33 Articles on Coca-Cola: 1900-1920s
34 Articles on Coca-Cola: 1930s-1940s
35 Articles on Coca-Cola: 1950s-19602
36 Articles on Coca-Cola: 1970s-1980s
37 Articles on Coca-Cola: 1980s
38 Articles on Coca-Cola: 1990s
39 1 1990s - same as above
39 2 World War II - articles, accounting figures, letters etc., pertaining to Coca-Cola Co. during World War II
39 3 Brecon - Lewis Campbell typed interview
39 4 Price Hike, 1947-1952 - articles and letters on the price hike
39 5 King Size, 1955 - letters, memos, articles and press releases on king size Coca-Cola bottles
40 1 The Coca-Cola Company: A Chronological History by Jim Jordan, 1977
40 2 "Coke's First 100 Years ... and a look into the future," Beverage World, 1986
40 3 "Coca Cola - Chronological History," by Franklin Garrett, Public Relations Dept., The Coca-Cola Company" 1965
40 4 "A History of Coca-Cola," by Thomas Paty Stamps, Draft copy of a Masters Thesis, University of Illinois, 1973
40 5 "Coca-Cola", photocopy of a reprinted article from Modern Packaging Corp., August 1951
40 6 Research notes (four notebooks)
40 7 The Coca-Cola Industry: A Study of the Company and its Market, by Joseph a. Wyant, 1940
40 8 "History of Coca-Cola," by Hunter Bell
41 1 Harvard International Review, Vol. XIII, No. 4, Summer 1991
41 2 Corporate marketing data research, "Unit Case Sales Volume," 1970-1991
41 3 Loose copies of articles and newsletters on Coca-Cola
41 4 Article on the "Bohemian Club" of San Francisco (1951)
41 5 Article, "The Paradise program" by Anthony Haden-Guest, 1973
41 6 " Atlanta Constitution Index, 1971"
41 7 Federal Election Commission printouts: selected list of receipts and expenditures and list of candidates supported
40 8 A bottle of Coca-Cola syrup
42 1 Coca-Cola Annual Reports to the Stock Holders [some photocopies]
42 2 Coca-Cola News Digest, October and November 1991
43 1 "Future Smarts," by Jesse Meyers, 1985-1988
43 2 Misc. publications
44 1 Coca-Cola Annual Reports, 1980-1991
45 2 Beverage Digest Newsletter
46 Countries, Argentina-France
47 Countries, Germany-Venezuala
For God, Country and Coca-Cola, Manuscript
48-49 1 For God, Country and Coca-Cola

Uncut first draft is more than a thousand pages long and includes hand-written comments by Pendergrast and his editor. The box also includes letters to Pendergrast from his publishers, and a typed note from Pendergrast detailing the contents of the box and the publishing history of the book.

Unprocessed additions
71 - For God, Country and Coca-Cola, second edition [1 of 2]
72 - For God, Country and Coca-Cola, second edition [2 of 2]
88 - Research files, For God, Country and Coca-Cola, third edition [1 of 2]
89 - Research files, For God, Country and Coca-Cola, third edition [2 of 2]
v1.11.0-dev