Series 3
Rich’s Inc. records, 1890-1981
Boxes 28-50, OP1

Scope and Content Note

This series concerns Rich's, Inc.'s operations, expansions, and relations to other stores and to the Atlanta business community from the 1930's to the 1970's. Correspondence, intra-store memorandums, printed reports, market studies, store publications, advertisements and promotions, and store miscellany are included. The series documents, to a degree, Rich's role in the development of the store as well as the growth of Rich's from a downtown dry goods store to a major department store chain with nine branches and several large discount convenience stores.

The daily functioning of the store, especially in the 1940's and 1950's when Rich was vice-president and president closely overseeing operations, is revealed through memos, charts, and reports of various departments, such as special services (protection), post office, and warehouses. Rich's membership in the Associated Merchandising Corporation is also shown. The AMC was an independently owned and operated corporation with twenty-eight of the nation's leading department stores as affiliates. As a member from 1943 to the mid-1970's, Rich's used the corporation for merchandising, planning, and evaluating their sales, management, personnel, and customer service policies.

A major section of this series concerns the branch store movement which began in 1954 with the opening of Rich's Knoxville and in 1959 with the opening of Atlanta's first major suburban shopping centers at Lenox Square and Belvedere. Market studies, contract negotiations, promotion plans, press packets for grand openings, and correspondence relate to several of the branches Rich's opened from 1954 to 1975. Many of the printed reports are also closely related to the branch store movement. Reports include feasibility and market studies for particular sites and detailed studies of developments in Atlanta which might affect store operations, such as downtown traffic studies, long-range plans of Georgia State College, and plans for the development of MARTA, the rapid transit system.

Other materials in the series include annual reports to stockholders dating from 1944 to 1980, employee magazines, Rich Bits, Little Bits, and News Bits dating from the 1920's to the 1970's, and pamphlets, brochures, handouts, booklets, and newsclippings put out by the store in special sales promotions and public service campaigns promoting the resources and attractions of Georgia and Atlanta. Store miscellany completes the series. This includes printed tributes to three of the store's leaders, Walter Rich, Frank Neely, and "Mr. Dick, Richard Rich. Six phonograph albums are also included as part of the Rich's, Inc. series. Four albums feature the vice-president of S. H. George's and the mayor of Knoxville announcing the merger of George' and Rich's in 1954. The other two albums were recorded at the Tobe Awards ceremony honoring Walter Rich for his leadership in the merchandising field in 1946.

Arrangement Note

Arrangement is as follows: subject files (in alphabetical order), branch expansions, printed reports, annual reports, store publications, advertisements and promotions (in chronological order), and miscellany.

Box Folder Content
28 1-10 Associated Merchandising Corp.: Board of Directors
28 11-12 Associated Merchandising Corp.: By-Laws and Governing Rules
28 13-18 Associated Merchandising Corp.: Correspondence
28 19-21 Associated Merchandising Corp.: Expense Exchange Reports
28 22-24 Associated Merchandising Corp.: Expense Review Budget Committee
28 25 Associated Merchandising Corp.: Membership and Attendance Lists
29 1-3 Associated Merchandising Corp., President's Advisory Committee
29 4-7 Associated Merchandising Corp.: Reports
29 8 Atlanta Constitution: re Alabama Street Lot
29 9 Attorney's Duties and Responsibilities
29 10 Basement Store Opening
29 11 Batson-Cook Construction Company
29 12 Broadway Hale Stores, Inc.
29 13 Brumm, Joseph D.
29 14 Casual Corner
29 15 Comparisons between Rich's and Other Department Stores
29 16-24 Complaint Letters: 1958, 1960, 1972-1974
30 1-16 Complaints: A-Y
30 17-25 Complimentary Letters: 1970, 1972
31 1-11 Complimentary Letters: 1973, 1975
31 12 Complimentary Letters and Memorandums - Procedures
31 13-15 Convenience Store Data (Richways)
31 16 Credit Department Activities: Summaries
31 17 Davison's
31 18 Employee Credit Union: 1967 Yearly Report
31 19-21 Employee Retirement Plan
31 22-23 Employees "Once-ForAll Fund"
32 1 Federated Department Stores
32 2 Floor Plans
32 3 Flynn, James P.
32 4 Form Letters Sent by Store at Holidays
32 5-9 Garage
32 10 Garage: Employee Pension Fund Ownership
32 11-12 Hammer and Company
32 13 Harling, E. L.
32 14 Harris, Julian
32 15 Incorporation of Rich's: Amended Certificate
32 16 Inventory Results: 1969
32 17-21 Inventory Results: 1970
32 22 Inventory Results: 1971 -1 972
33 1-11 Kidder, Peabody and Company and Walter Moffit (Financial)
33 12-14 King and Spalding (Legal Services)
33 15 Labor Relations
33 16 Lease from M. Rich & Bros. Co.
33 17 LIFO
33 18 Long Range Planning
33 19 Mages, Kenneth
33 20 Mail Order Department
33 21 Management Consultants
33 22 Marshal Field and Company
33 23-24 Medical Insurance/Mutual Aid Department
33 25-26 Merger: M. Rich and Bros. and Rich's
33 27 "Million Dollar Day" - November 23, 1956
34 1-2 Miscellaneous Correspondence and Lists
34 3-4 Miscellaneous Correspondence About Expansions
34 5 Muse, George, Clothing Company
34 6 Mutual Life Insurance Company of New York
34 7 News Releases
34 8-9 New York Life Insurance Company
34 10 Optical Department
34 11-12 Parker, Benjamin M. (Attorney for Rich's)
34 13-14 Parking Commission, City of Atlanta
34 15-21 Personnel Division
34 22 Population Trends
34 23 Post Office
34 24-26 Profit-Sharing Plans
35 1 Projection of Rich's Financial Needs in Post War Credit Economy
35 2 Promotions: Executive Staff
35 3 Property: Atlanta
35 4 Augusta
35 5 Columbia, S.C.
35 6 Columbus, Ga.
35 7-8 Macon
35 9 Nashville
35 10 New Orleans
35 11-15 Public Relations
35 16 Public Relations Budget, Spring 1970
35 17 Purchasing Department
35 18-19 Real Estate: Downtown Properties
35 20 Receiving and Marketing
35 21-26 Rich's History
36 1-2 Richway
36 3 Richway: Press Kit
36 4 Piedmont Area Analysis (Printed Report)
36 5-6 Riot and Emergency Plans for Store
36 7 Sales Comparisons: Rich's and Lazarus' Department Stores
36 8-10 Sales Figures and Analyses
36 11-12 Scholarship Awards
36 13 Security and Exchange Commission
36 14 Semple, Cecil S.
36 15 Service Center: Merchandise Control Office Training Manual
36 16-17 Service Center: New Employee's Packet
36 18 Service Division
37 1 Sit-ins and Store Segregation Practices: 1958
37 2-3 Sit-ins and Store Segregation Practices: 1960
37 4 Sit-ins and Store Segregation Practices: 1961
37 5 Southern Institute of Management
37 6 Special Services (Protection)
37 7-11 Stevens and Wilkinson, Architects and Engineers
37 12 Store Expenses and Responsibilities (1968)
37 13-15 Stock Earnings and Options
37 16-18 Store for Homes
37 19-24 Store Memorandums
37 25 Store Planning and Designing
38 1-4 Target South Stores
38 5 Taxes: City
38 6-8 Taxes: Federal
38 9 Taxes: Sales
38 10 Taxes: State
38 11 Taxes: Out-of-State Sales and Use
38 12 Toombs, Henry J.
38 13-14 Touche, Niven, Bailey & Smart, Accountants and Auditors
38 15 Training Department
38 16 Transactions - Customer Sales
38 17 Travel Allowances
38 18 Unemployment Compensation
38 19 Warehouse
38 20 Warehouse (Printed Report)
Branch stores
39 1-2 General Information
39 3-4 General Information, Hammer and Company Studies
39 5-7 Inquiries Regarding Expansion
39 8-12 Belvedere
39 13 Belvedere, Pattern Contracts
OP4 - Branch Store materials (blueprints, plots, charts, and advertisements) (14 items)
39 14 Brookwood Mall, Birmingham, Ala.
39 15-22 Cobb County
40 1-6 Cobb County
40 7 Cobb County, Press Kit
40 8 Cumberland Mall
40 9-13 Greenbriar
40 14-15 Knoxville
40 16-18 Lenox Square
41 1-4 Lenox Square
41 5 Lenox Square: Consumer Survey
41 6 Lenox Square: Consumer Traffic Study
41 7 Lenox Square: Contracts
41 8-10 Lenox Square: Contracts - Beauty Salon
41 11 Lenox Square: Contracts - Patterns
41 12 Lenox Square: Contracts - Professional Services
41 13-14 Lenox Square: Contracts and Leases
41 15 Lenox Square: Expansions
41 16 Lenox Square: Financing
41 17 Lenox Square: Landscaping
41 18 Lenox Square: Personnel
41 19 Lenox Square: Press Kit
41 20-21 Lenox Square: Traffic Studies
42 1-3 North DeKalb
42 4-6 Perimeter Mall
42 7-8 South - Atlanta Square (rejected proposal)
42 9-10 South DeKalb
42 11 South DeKalb, Press Kit
42 12-13 Tri-City Shopping Center
Printed reports
43 1 Air Rights Plaza
43 2 Atlanta Metropolitan Area Household Analysis
43 3 Atlanta Metropolitan Area Mass Market Study
43 4 Atlanta Metropolitan Area Trends
43 5 Atlanta Metropolitan Area Trends - Addendums to Report
43 6 Atlanta Retail Market
43 7 Atlanta Suburban Retail Markets
43 8 Atlanta Suburban Store Locations
43 9 Atlanta Suburban Trade Areas
43 10 Atlanta Trends
43 11 Branch Store Program, 1961 Review
43 12 Branch Development Program, 1963 Review
43 13 Branch Stores Outside Metropolitan Atlanta
44 1-4 Birmingham, Market Image Survey
44 5 Charlotte, N.C. Report
44 6 Department Store Prospects in 22 Metropolitan Areas
44 7 Downtown Atlanta
44 8 Downtown Atlanta Plan
44 9 Downtown Atlanta Streets
44 10 East Tennessee, Market Trends
44 11 The Georgia Market
44 12 Georgia State University Comprehensive Campus Master Plan
44 13 Georgia Stores for Rich's
44 14 Macon, Gal, Economic Analysis of Shopping Center Site
44 15 Merger Discussion Outline
45 1 Nashville, Tennessee Reports
45 2 Oak Ridge Survey
45 3 Orlando, Fla Report
45 4 Orlando and Jacksonville, Fla. Report
45 5 Out-of-Town Rich's Stores
45 6 Peachtree City
45 7 Shopping Centers
45 8 Southeast Atlanta
45 9 Southeast Atlanta Markets
45 10 Southside Atlanta Strategy
45 11 Tampa, St. Petersburg, Fla. Report
45 12 Tampa, St Petersburg, Orlando, Fla. and Knoxville, Tenn. Comparative Analysis
45 13 Uptown Atlanta Ideas
46 1 Annual Reports, 1944-1948
46 2 Annual Report and Financial Statement, 1949
46 3 Financial Statement on Stock Certificates Issued, Cancelled and Outstanding, 1901-1950
46 4 Financial Statement, 1950
46 5 Annual Report and Financial Statement, 1951
46 6 1952
46 7 Financial Statement, 1953
46 8 Annual Report and Financial Statement, 1954
46 9 Annual Report, 1955
46 10 Fall Report, 1955
46 11 Annual Reports, 1956, 1957, Interim Report, August 1957
46 12 Annual Reports, 1958, 1959, Interim Report, August 1959
46 13 Annual Reports, 1960, Interim Report, July 1960
46 14 Annual Reports, 1961, 1962, Interim Report, August 1962
46 15 Annual Reports, 1963, 1964, Interim Report, August 1964
46 16 Annual Reports, 1967, Interim Report, July 1967
46 17 Annual Reports, 1968, Interim Reports, May, August 1968
46 18 Annual Reports, 1969, Interim Reports, May, August 1969
46 19 Annual Reports, 1970, Interim Report, August 1970
46 20 Annual Reports, 1971, Interim Report, October 1971
46 21 Financial Statement, 1971
46 22 Annual Report, 1972
46 23 Annual Report, 1973, Interim Report, November 1973
46 24 Annual Report, 1974, Interim Report, May 1974
46 25 Annual Report, 1975
46 26 Annual Report, 1976
46 27 Annual Report, 1977
46 28 Annual Report, 1978
46 29 Annual Report, 1979
Store publications
47 1-37 May 1926 - Christmas 1971
48 1-12 Rich Bits, Spring 1972 - February 1981
48 13 Little Bits, 1950 (4 issues)
48 14-21 News Bits, August 1961 - December 1975
48 22 Emphasis on Service, January 1975
Advertisements and sales promotions:
48 23 1890, 1926
48 24-28 Diamond Jubilee Essay Contest, 1941, 1942
48 29 "Diamond Jubilee Murals"
48 30 "The Story of Rich's, 1867-1942"
48 31 "Rich's Salutes the New South," c. 1942
48 32 "Georgia Builds, Architectural Awards Dinner," 1946
48 33 "Know Your Georgia," 1946
48 34 "Know Georgia's Products," 1946
48 35 "Know Georgia's Industries," 1946
48 36 "Fashionata," 1946
48 37 "Because There is a Georgia," 1947
48 38 Ad for Store For Homes - Opening, 1947
49 1 Garden City Yearbook, 1947
49 2 "Fashionata," 1947
49 3 "Georgia Builds To Live," c. 1947-48
49 4 "Georgia Builds - Architectural Competition," Winners and Honorable Mentions, 1947-48
49 5 "Atlanta and Rich's," c. 1940's
49 6 "Fashionata," ca. 1940's
49 7 Ads for Store for Homes and World Peace Charter, c. 1940's
49 8 "Man's World," 1951
49 9 "One World of Fashion, 1953"
49 10 "Rich's, a Southern Institution Since 1867," by Frank H. Neely, 1953
49 11 "One Enchanted Evening at Rich's," 1959
49 12 Frank H. Neely, "Rich's, a Southern Institution Since 1867," 1960
49 13 "Rich's Commemorates the Civil War Centennial, 1861-1961"
49 14 "Welcome to Atlanta ... Home of Rich's," 1965
49 15 "Italia Magnifica," 1965
49 16 "Facts About Rich's," 1967
49 17 Handouts for Rich's Centennial Celebration, 1967
49 18 "Rich's, a Way of Life in Atlanta and the South," 1967
49 19 "Salute to the Arts, a Gala Centennial Premiere," 1967
49 20 "Rich's Centennial Information," 1967 (Press Packet)
49 21 "Great Moments in Georgia History," 1967
49 22 "Facts About Rich's"
49 23 Postcards, 1960's
49 24 Ad for "The Eighth Wonder of Reich's" (Perimeter Mall) c. 1971
49 25 "Rich's and Atlanta Bid You Welcome," 1973
49 26 "Brief History of the Store," 1973
49 27 "Atlanta, a Picturesque View of Our City," c. 1970's
49 28 Miscellaneous, undated
49 29 Newsclippings, 1925-26
49 30 Newsclippings, 1932-37
49 31 Newsclippings, 1946
50 1-2 Newsclippings, 1948
50 3 Newsclippings, 1960, 1967 and undated
Store Miscellany
50 4-5 New Employees' Manuals
50 6 New Employees' Training Manuals
50 7 Tribute to Walter Rich
50 8 Tribute to Frank Neely
50 9 Tribute to "Mr. Dick" (Richard Rich)
50 10-12 Rich's Telephone Directory
50 13 Rich's Home Quiz, List of Directors
50 14 Celestine Sibley, Dear Store
50 15-17 Printed materials
Oversized Items
CLP3 - The Mayor Speaks, WBIR, Knoxville, Tennessee (side A and B), 1954 January 19 [original: phonograph]
CLP3 - Tobe Award Speech, Walter Rich, WGST, Atlanta, Georgia (side A and B), 1947 February 6 (2 phonographs)[original: phonograph]
CLP3 - S.H. George's Merger Announcement, WBIR, Knoxville, Tennessee (side B-G), 1954 January 18 (3 phonographs) [original: phonograph]
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