Subseries 10.4
Operation Breadbasket records, 1966-1991
Boxes 576 - 578

Historical Note

In September 1962, Operation Breadbasket was founded in Atlanta, Georgia, with Fred C. Bennette as its chief administrator. The program sought to facilitate the economic growth of African American and poor communities by working to ensure fair hiring practices, promoting black-owned businesses, and forming collaborative relationships with clergymen, labor unions, and business corporations. In 1966, under the leadership of Jesse Jackson, then a student at the Chicago Theological Seminary, Operation Breadbasket expanded to Chicago, Illinois. There, Operation Breadbasket emerged in tandem with SCLC's Chicago Freedom Movement, which signaled a shift in the focus of the civil rights struggle from the South to the issues of poverty, discrimination, and unemployment in the North. The program targeted a number of Chicago-based companies that had a record of discriminatory hiring practices and was able to convince many of these employers to hire African Americans.

By 1967, Jackson was appointed as the national director of Operation Breadbasket, a position he held until 1971. During Jackson's tenure, Dr. Martin Luther King, Jr. called for the national expansion of Operation Breadbasket, thus branches of the program were initiated in Charlotte, North Carolina, Houston, Texas and Milwaukee, Wisconsin, among other cities. Despite various leadership changes and internal rifts regarding the direction of Operation Breadbasket, the program continued into the 1970s and 1980s.

Scope and Content Note

The subseries consists of the records of SCLC's Operation Breadbasket program from 1966-1991, including correspondence, records relating to regional offices, reports and other subject files. Significantly, the subseries contains a number of files pertaining to the regional campaigns and boycotts waged by Operation Breadbasket after its heyday. More specifically, the program targeted companies such as Delta Airlines, Frito-Lay, Inc., and Food Giant, Inc., among others. Of particular interest are the speeches and writings authored by Jesse Jackson, Fred C. Bennette, and other Operation Breadbasket leaders. For additional speeches relating to Operation Breadbasket, see Series 11: Martin Luther King Speaks and Series 19: Audiovisual.

Arrangement Note

Arranged in alphabetical order.

Box Folder Content
576 1 Atlanta University Student Government Association, undated
576 2 Black Businessmen Task Force, Atlanta, Georgia, 1982
576 3 Boycotts, A&P, undated
576 4 Boycotts, Atlanta Symphony Orchestra, Atlanta, Georgia, 1972
576 5 Boycotts, Borden's, undated
576 6 Boycotts, Delta Airlines, Atlanta, Georgia, circa 1970s
576 7 Boycotts, Dobbs House, Inc., Atlanta, Georgia, undated
576 8 Boycotts, Food Giant, Inc., Atlanta, Georgia, 1980-1981
576 9 Boycotts, Food Giant, Inc., Atlanta, Georgia, 1982
576 10 Boycotts, Food Giant, Inc., Atlanta, Georgia, 1983
576 11 Boycotts, Frito-Lay, Inc., Chamblee, Georgia, 1971-1972
576 12 Boycotts, Georgia Power Company, Atlanta, Georgia, 1973
576 13 Boycotts, The Great Atlantic and Pacific Tea Company, Chicago, Illinois, 1967-1968
576 14 Boycotts, High-Low Foods, Chicago, Illinois, 1966
576 15 Boycotts, International Brotherhood of Electrical Workers, AFL-CIO local #613, Atlanta, Georgia, 1972
576 16 Boycotts, Jewel Food Stores, Melrose Park, Illinois, circa 1974
576 17 Boycotts, Munford Inc., Atlanta, Georgia, 1982
576 18 Boycotts, Winn-Dixie Stores, Inc., 1982
576 19 Breadbasket Commercial Association, Inc., 1970
576 20 Budget proposal, May 1972
576 21 Chicago Freedom Movement, 1966
577 1 Christic Institute-South, 1986-1987
577 2 Church's Fried Chicken, Inc., 1984
577 3 Concerned Black Clergy of Metro Atlanta, 1986
577 4 Correspondence, undated
577 5 Correspondence, 1966-1975
577 6 Correspondence, 1976-1978
577 7 Correspondence, 1981-1986
577 8 Equal Employment Opportunity Commission, The Textile Employment Forum, Charlotte, North Carolina, January 12-13, 1967
577 9 Ewen, Gordon, "The 'Green Power' of Operation Breadbasket: The Pattern for a Nationwide Black Economic Revolution is Being Set in Chicago," April 1968
577 10 "Fact Sheet on Hunger," undated
577 11 Finance reports, 1970-1971
577 12 Georgia Advisory Committee to the U.S. Commission on Civil Rights, informal hearing, "Racial and Religious Bigotry and Violence in the Southern Region," Atlanta, Georgia, September 24, 1981
577 13 Grady Memorial Hospital, 1983
577 14 Interfaith delegation to the Middle East, 1986
577 15 International Black Cultural and Business Exposition, 1st, November, 1971
577 16 International Black Cultural and Business Exposition, 2nd, November, 1972
577 17 Jackson, Jesse, biographical data, undated
577 18 Jackson, Jesse, "Black Power and White Churches," Spring 1968
577 19 List of clergyman phone numbers, undated
577 20 List of SCLC offices nationwide and Operation Breadbasket offices, undated
577 21 "A Little Bread in Our Own Basket," state of the program dinner for Operation Breadbasket, 1968
577 22 Meeting agendas, 1978-1991
577 23 Meeting attendance sheets, 1978-1981
577 24 Meeting minutes, 1969-1981
577 25 Memoranda, 1967
577 26 Memoranda, 1981-1986
577 27 National Breadbasket Convention, July 10-12, 1967
577 28 Notes, undated
577 29 Notebooks, Timothy McDonald, undated
577 30 Operation Breadbasket, membership applications, undated
578 1 Operation Breadbasket fact sheet, 1971
578 2 "Operation Breadbasket Guidelines," undated
578 3 Operation Breadbasket informationaire, undated
578 4 "Operation Breadbasket: A Key to the Black Man's Freedom," undated
578 5 Operation Breadbasket offices, Chicago, Illinois, 1970-1971
578 6 Operation Breadbasket offices, Dallas, Texas, 1971-1975
578 7 Operation Breadbasket offices, Houston, Texas, 1971-1974
578 8 Operation Breadbasket offices, Los Angeles, California, 1969
578 9 Operation Breadbasket offices, Milwaukee, Wisconsin, 1971-1972
578 10 Operation Breadbasket offices, Philadelphia, Pennsylvania, 1968
578 11 Operation Breadbasket of SCLC's Program Fund, audit report, June 30, 1970
578 12 Operation Breadbasket radio programs, 1972-1974
578 13 Operation PUSH, Inc., 1978-1980
578 14 Petitions, "The Extension of 1965 Voting Rights Act," undated
578 15 Petitions, Fulton County Elections Board, undated
578 16 Picket and captains' instruction, undated
578 17 Political Education Division, Guidelines for Instructors, undated
578 18 Power of People (POP), Chicago, Illinois, 1972
578 19 Press release, draft, undated
578 20 "Projections for Operation Breadbasket," 1967
578 21 "Proposal for Operation Breadbasket," undated
578 22 Reports, 1966-1967
578 23 Reports, 1968-1984
578 24 Robinson, Noah R., "The 'New' Operation Breadbasket-Programmatic Thrusts," April 10, 1972
578 25 "SCLC's Operation Breadbasket: How to Win Jobs and Influence Businessmen," Jesse Jackson and Fred C. Bennette, October 1969
578 26 Speeches and statements by Operation Breadbasket directors, 1966-1969
578 27 "Strike outpost," undated
578 28 Surveys of Chicago communities, undated
578 29 Telephone log, 1981-1982
578 30 U.S. Trademark application for "Operation Breadbasket," 1970-1971
578 31 Writings by others, undated
v1.11.0-dev